" Think Outside the Bottle "

Yes Men Strike Again, Launch New Coke Brand Bottled Water Called 'Deception' Tara Lohan, AlterNet November 18, 2009 http://www.alternet.org/blogs/peek/144049/yes_men_strike_again%2C_launch_new_coke_brand_bottled_water_called_%27deception%27_%5Bwith_video%5D/

The notorious and hilarious pranksters, The Yes Men have done it again. This time their target was Coca-Cola. The company bottles Dasani water, which is basically just tap water that you pay a whole lot more for. The only difference really is that then you have a plastic bottle, which 80 percent of people toss in the garbage instead of a recycling bin.

While Pepsi, which uses tap water for its Aquafina bottled water, has now caved to pressure and labeled their water as "public water source" -- Coke still refuses. So, the Yes Men teamed up with pressure group Corporate Accountability International and launched a faux Coke campaign for a new bottled water called Deception. My favorite part of the video is when they actually run into a real employee from Coke.