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Think Outside the Bottle: Yes Men launch Deception - Coke's bottled tap water

Submitted by Viola Wilkins on Thu, 19/11/2009 - 02:53

" Think Outside the Bottle "

Yes Men Strike Again, Launch New Coke Brand Bottled Water Called 'Deception' Tara Lohan, AlterNet November 18, 2009 http://www.alternet.org/blogs/peek/144049/yes_men_strike_again%2C_launch_new_coke_brand_bottled_water_called_%27deception%27_%5Bwith_video%5D/

The notorious and hilarious pranksters, The Yes Men have done it again. This time their target was Coca-Cola. The company bottles Dasani water, which is basically just tap water that you pay a whole lot more for. The only difference really is that then you have a plastic bottle, which 80 percent of people toss in the garbage instead of a recycling bin.

While Pepsi, which uses tap water for its Aquafina bottled water, has now caved to pressure and labeled their water as "public water source" -- Coke still refuses. So, the Yes Men teamed up with pressure group Corporate Accountability International and launched a faux Coke campaign for a new bottled water called Deception. My favorite part of the video is when they actually run into a real employee from Coke.

This Earth Day, Coke used its annual shareholders' meeting to spin the corporation's image green. But the gathering at the Gwinnett Center served more to expose the gulf between Coke's rhetoric and its action. In the last year, Coke split its time -- opposing progress on sustainability, on the one hand, and advertising its social responsibility on the other. Well, that has left a lot of people asking, 'what is the real thing, really?'

RELATED:

http://www.babelgum.com/yesmen

http://www.stopcorporateabuse.org/water-campaign

MORE:

“This is a classic case of deception,” said Mike Bonanno (a/k/a Igor Vamos), in town that day with main cohort Andy Bichlbaum (né Jacques Servin) for the opening of The Yes Men Fix the World at the Coolidge Corner Theatre. “They don’t want people to know that they’re drinking tap water because it’s pure profit. Basically, they’ve figured out such a great scam that they don’t want it to end.”

http://www.museumofhoaxes.com/hoax/weblog/permalink/dasani_deception/